4 Internet Marketing Fundamentals You Must Know In 2019

Internet marketing comprises of numerous strategies. In fact, it is a holistic approach that helps manage different types of marketing activities across different online platforms. Such methods get upgraded regularly as new technologies emerge worldwide. As a result, the concept of Internet marketing has grown considerably over the last few years. For someone who is new to this field, it is imperative for them to learn the fundamental of Web marketing explained below.

  • Invest in Artificial Intelligence and Machine Learning

First and foremost, Artificial Intelligence will be very popular in the coming years. Machine learning is one other crucial aspect of Internet marketing.

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The social media bots will play a crucial role in the coming years as they will help businesses connect with their potential clients. So, being an entrepreneur, you must give more importance to social media if you plan on communicating with your clients in an effective way. Experts state that around 85 percent of their customers prefer interacting with bits to get the information they want.

  • Share Videos Online

In the year 2019, ensure to share your business videos across different social media portals. Unlike the written or image content, an amazing video proves to be a lot more effective, specially when it comes to grabbing the eyes of the visitors. This is crucial if you prefer marketing your products/services on the leading portals such as Facebook, Instagram, YouTube or Twitter.

Research shows that more than 80 percent of people prefer watching videos online. They do not prefer reading blog posts or articles much.

  • Optimize Website for Mobile Devices

In 2019, it is imperative for entrepreneurs to focus on mobile technology. According to the latest Google algorithm, your website should be properly optimized for mobile devices or you may get penalized by Google.

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These days, mobile devices are high in demand across the globe. The New Year will certainly make this concept grow by up to 30 percent. However, the demand for desktop systems and laptops will continue to decline.

  • Use Mobile Apps

In this world of digitalization, mobile technology is the latest innovation. In fact, it is one of the most effective Internet marketing tools out there today.

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With the help of this technology, businesses can now compete with their rivals to stay ahead in their niche. Without any doubts, if you already have a mobile responsive site, you can effectively grow your business to a large extent.


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